ARNE HQ: A refined, fashion-driven workspace for a fast-growing British brand

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Working alongside CubicWorks, we helped shape the initial design direction for ARNE’s new headquarters — a minimal, studio-like workspace created to support a brand experiencing serious momentum. Our role focused on early design development: refining the look, feel and spatial principles that would define ARNE’s office environment as a confident extension of their product identity.

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The design ambition was clear: a workspace that embodies ARNE’s precision, their considered aesthetic, and the creative culture that drives their growth — all while bringing teams together under one roof.

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Design Focus:

• Minimal form, maximum clarity: A restrained palette of concrete tones, clean lines and honest materials reflects ARNE’s brand DNA.

• Purpose-built spaces for modern retailing: Zoning for design, content creation and HQ operations ensures product and culture can grow together.

• Brand-first workspace principles: Every detail supports ARNE’s ethos — refined, architectural and uncompromising on quality.

• Foundation for future expansion: The layout establishes a strong platform for ARNE’s evolving footprint, from headquarters to flagship retail.

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The Result:​

• A strong creative base for one of the UK’s most exciting fashion brands

• A workspace that feels unmistakably ARNE — pared-back, precise and quietly confident

• A design that supports collaboration, content creation and brand storytelling under one roof

• A foundation that enabled CubicWorks to continue delivering ARNE’s expansion journey

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